Karmela Breakfast
Packaging design for a versatile range of breakfast biscuits.
The Project
The Karmela Breakfast range brings together multiple biscuit varieties under a cohesive packaging system.
The design combines a warm yellow foundation, expressive product typography and flavour-specific colour treatments to establish consistency across different products and packaging formats.
A Recognisable Product Identity
The visual system places the Karmela signature above a prominent Breakfast wordmark, creating a clear relationship between the parent brand and product range.
Wheat motifs, ingredient imagery and vibrant colour transitions reinforce the breakfast theme, while the consistent typography connects the different varieties.
One System, Different Formats
The design adapts to different packaging shapes while maintaining a consistent hierarchy of brand, product name, flavour and ingredient imagery.
From compact two-packs to larger bags, the visual structure remains recognisable across the range.
Colour-Coded Flavours
Each variety uses a distinctive combination of colour, product imagery and ingredient cues. These variations help differentiate the flavours while keeping the overall packaging family visually connected.
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