Hi, I’m Hristo.
UX/UI & AI Experience Designer
I design digital experiences that bring clarity to complex ideas.
My background spans visual design, branding, and digital products — a combination that helps me look at interfaces from both the user’s perspective and the bigger business picture.
I believe good design should feel intuitive, look considered, and make life a little easier. Ideally, all three.
Design is more than how things look.
For me, the interesting part of design begins with understanding the problem — who we’re designing for, what they need to accomplish, and what’s getting in their way.
I enjoy connecting research, structure, interaction, and visual detail into experiences that make sense. Sometimes that means simplifying a complicated flow. Other times, it means questioning whether a feature needs to exist at all.
My background in graphic design and marketing helps me connect usability with communication, consistency, and business goals.
AI is part of my process. Not my replacement.
I use AI as a practical design partner — to accelerate research, challenge assumptions, compare different perspectives, support evaluation and testing, and organize information.
It helps me explore questions more efficiently and spend more time on the decisions that matter.
But understanding people, recognizing context, and deciding what makes a good experience remain the designer’s responsibility.
What I work with
Product & UX
- User flows and information architecture
- Wireframing and interactive prototyping
- UX research and usability evaluation
- Responsive product experiences
Interface & Visual Design
- UI systems and components
- Figma and interactive prototypes
- Visual identity and brand consistency
- Adobe Photoshop, Illustrator and InDesign
AI-Assisted Workflow
- Research support and information synthesis
- Exploring alternative perspectives
- Design evaluation and testing support
- Workflow and process organization
Selected Experience
A few chapters that shaped how I approach design today.
- Nov 2025 – Present UX/UI & AI Experience Designer · Semper Fortis Ltd Working with innovation-driven companies through strategic partnerships, providing UX/UI and AI experience design expertise. My role sits between product design and AI, contributing across research, product thinking, information architecture, interface design, prototyping and evaluation.
- Jul 2025 – Mar 2026 UI/UX Designer · Generic Soft · Contractor Responsible for the user interface and user experience of individual screens and a responsive desktop application. The work covers all phases of the product development lifecycle and UX design framework. Details are under NDA.
- Mar 2020 – Aug 2024 UX/UI Designer · Display Daily Designed the end-to-end experience of a digital publishing platform used by readers, publishers and administrators. Work covered user research, information architecture, user flows, wireframing, responsive UI design, interactive prototyping and usability testing.
- Feb 2017 – Mar 2020 Lead Graphic Designer · Master Brand Led a design team across brand identity, packaging and visual communication projects, combining creative direction with hands-on design, typography, illustration, image editing, mockups and print production.
- Jun 2015 – Oct 2016 Web User Interface Designer · GCH Digital · Contractor Designed information architecture and responsive user interfaces for a web platform for discovering local businesses and services, alongside websites for small businesses and independent professionals.
Education & Certification
